Metrics are commonly used to assess effectiveness. Impressions, screen uptime, and content schedules provide useful insight. In real environments, human response shapes outcomes. A screen can be active, still have limited impact. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Understanding signage beyond analytics System https://andrewworkreflections.blogminds.com/why-businesses-adopt-digital-signage-over-time-36469401