The project was started out by Danish innovation organization EcoXpac in 2010, With all the Carlsberg Team becoming a member of in 2015 to initiate the “The inexperienced fibre bottle”, a project in which Carlsberg and EcoXpac ended up collaborating on a primary paper bottle prototype dependant on recycled fibres. https://waterinsustainablepak.news.blog/2025/02/26/white-labeling-of-water-bottles-why-gable-top-pak-stands-out/